Our Story

What started as Watts Up Electric has always been about more than just the work.
From the beginning, we wanted to build something that carried a certain energy—something people felt good about choosing, and even better about being part of.

The clothing came naturally from that.

The designs on each piece come from hand-drawn concepts by Jake, built from real ideas and moments along the way.

It started simple, just making clothes we actually wanted to wear.

Over time, it turned into something more—something we wanted to share.

Current Vibe Co is just an extension of that same energy.

If you’re here, you’re already part of it—and that means a lot to us. ⚡️

 

— Jake & Sara -